DUNLOP TIRES — Consumer Goods

Communication Campaign . Outdoor Campaign

Dunlop, the world renowned tire brand, advocates safety, precision and efficiency. And winter is one of the most active seasons for the business as people are urged to check and change their tires. The brand needed a presence lift in the market to face the heavily advertising competitors.

Therefore, we launched a campaign to help people recall Dunlop as a brand and in turn increased the brand’s share of voice. The campaign was a success due to its strong and bold call-to-action “Get set, Gear up, Dunlop”.