VINTAGE WINE CELLAR — Retail
Brand Strategy . Brand Revamp & Relaunch . Printed Collaterals . Corporate Stationary Design . Packaging . Menu Design . Environmental Design
Located in the heart of Beirut, Vintage Wine Cellar is a one-stop shop for all things wines and spirits, as well as a private dining space. The aim was to uplift the brand perception and position to make it appealing to a younger and modern audience, while staying true to the core customer base. Our work was centered around 3 main objectives: implement a new brand strategy, uplift the identity, and refresh the brand language and communication.
All while staying true to the brand’s authentic values, we were able to create an entirely new brand proposition through our strategy approach, with a more ownable and modern feel adapted into the visual system, the packaging, the retail signage and the stationary.
Re-introduced in the market as a premium wine cellar across various communication mediums, the new branding helped revive Vintage Wine Cellar and had a significant impact on in-store purchases and brand awareness.
All while staying true to the brand’s authentic values, we were able to create an entirely new brand proposition through our strategy approach, with a more ownable and modern feel adapted into the visual system, the packaging, the retail signage and the stationary.
Re-introduced in the market as a premium wine cellar across various communication mediums, the new branding helped revive Vintage Wine Cellar and had a significant impact on in-store purchases and brand awareness.
Logo Redesign
Printed Collaterals . Corporate Stationary Design
Packaging
