OPEL — Automotive
Communication Campaign . Social Media Campaign . Content Creation
Opel is a German car brand with affordable innovation at the heart of its mission and vision. The brand approached us with the aim to solidify their presence online and push sales through digital channels. The content strategies we have set were varied and revolved around different themes, such as lifestyle, car specs, features and engaging posts.
Among other things, we set an online strategy for the launch of 3 new models: Adam, Astra and Cascada with distinct content approaches and segmented target audiences for each. We have also developed online tactical activations, localized international campaigns, pushed for test drive submissions and participated in trending music festivals across the summer to bring the fans closer to the brand.
