LEIL NHAR — Food & Beverages

Brand Revamp & Relaunch . Printed Collaterals . Packaging . Menu Design . Food Styling & Photography . Environmental Branding . Communication Campaign . Social Media Campaign . Content Creation

Leil Nhar serves revisited Lebanese food all around the clock. The objective of the brand uplift was to capitalize on and portray the day and night dichotomy, rolled out in the branding for all the collaterals to give it a modern look and feel after more than 10 years in the market.

To successfully do so, We redefined the brand attributes to match its rich personality, focusing on the characteristics of the day and night aspects in terms of tone of voice, target audience and visual direction.

All while maintaining brand recognition through graphics, we uplifted the visual identity by applying playful geometric treatments and introducing a fresher palette that depicts the different times of the day. This was also translated into a new direction for food styling and photography, adapted to the menu, placemats, digital content and outdoor communication.