HEAL — NGO
Brand Strategy . Brand Creation . Brand Collaterals
With trash piling up in the streets, insufficient recycling and poor governance, Lebanon environmental crisis reached new heights in 2019 where country was in deep need of fresh air.
This is where HEAL (Health and Environment Association) comes in, a non-profit, policy drafter and think-tank working on converging policies and scientific thoughts to better serve health and environment in the country. The organization joins together scientists, policy makers and activists dealing with social, environmental and economic issues, on a mission to lobby for and push governmental authorities to draft new policies and laws, and implement them to help maintain a healthy ecosystem.
Evolving at the intersection of Health and Environment, Activism and Politics, but also Social and Economics, we developed an identity that portrays the big ambitions of the project, and an emblem that embodies all 3 key components of the brand: it’s environment, health as the ultimate objective, and the human being at the center. The result was a simple yet powerful identity that was rolled-out across various collaterals and communication touchpoint.
This is where HEAL (Health and Environment Association) comes in, a non-profit, policy drafter and think-tank working on converging policies and scientific thoughts to better serve health and environment in the country. The organization joins together scientists, policy makers and activists dealing with social, environmental and economic issues, on a mission to lobby for and push governmental authorities to draft new policies and laws, and implement them to help maintain a healthy ecosystem.
Evolving at the intersection of Health and Environment, Activism and Politics, but also Social and Economics, we developed an identity that portrays the big ambitions of the project, and an emblem that embodies all 3 key components of the brand: it’s environment, health as the ultimate objective, and the human being at the center. The result was a simple yet powerful identity that was rolled-out across various collaterals and communication touchpoint.
Logo Design
Printed Collaterals
Publication Design
