YOURS TRULY, — Fashion, Ecommerce
Communication Campaign . Social Media & Digital Campaign . E-commerce
Yours Truly, is a clothing brand for independent girls interested in modest fashion. The brand goes beyond fashion and advocates girls power, women empowerment, and inspires and supports active girls who are establishing themselves as their own person.
The clothes are versatile, trendy and comfortable. The first stage of our content strategy consisted of an awareness campaign that aimed to introduce the brand’s vision and mission to key new markets in the Middle East, mainly in Turkey, Saudi Arabia, UAE and Lebanon; and reinforce its image in existing ones. Additionally, a content strategy and digital campaigns were set to promote online sales.
We have approached relevant influencers and got them to contribute to spreading awareness around the brand. Not only that but digital campaigns were set to promote online sales. In regards to the e-commerce platform and website UI and UX, we offered consultancy services to better the user experience and increase sales.
The clothes are versatile, trendy and comfortable. The first stage of our content strategy consisted of an awareness campaign that aimed to introduce the brand’s vision and mission to key new markets in the Middle East, mainly in Turkey, Saudi Arabia, UAE and Lebanon; and reinforce its image in existing ones. Additionally, a content strategy and digital campaigns were set to promote online sales.
We have approached relevant influencers and got them to contribute to spreading awareness around the brand. Not only that but digital campaigns were set to promote online sales. In regards to the e-commerce platform and website UI and UX, we offered consultancy services to better the user experience and increase sales.
Contributors
Branding & Design Studio Safar