JUICE UP — Food & Beverages
Communication Campaign . Social Media Campaign . Content Creation . Food Photography
Juice Up is all about freshness! Serving natural and organic juices, salads, soups and snacks, the brand has a dynamic and lively image. We were asked to revamp their smoothies menu by branding each smoothie with a “personality”.
The menu was designed to appeal to the young target audience with various color options in the format of a foldable poster. Other than the branding, we helped with the launch of signature products such as popsicles, fruit flakes and soups through tactical, on-ground and online campaigns, as well as relevant social media content.
The digital content strategy was diversified and included messages revolving around freshness and positivity, lifestyle posts and colorful photography. The content strategy and campaigns placed Juice Up on the map of healthy juice bars in Lebanon and helped increase awareness around the brand, reflecting directly on the sales.
The menu was designed to appeal to the young target audience with various color options in the format of a foldable poster. Other than the branding, we helped with the launch of signature products such as popsicles, fruit flakes and soups through tactical, on-ground and online campaigns, as well as relevant social media content.
The digital content strategy was diversified and included messages revolving around freshness and positivity, lifestyle posts and colorful photography. The content strategy and campaigns placed Juice Up on the map of healthy juice bars in Lebanon and helped increase awareness around the brand, reflecting directly on the sales.
Art Direction . Menu Design
